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Volkswagen Golf 20502014

Transportation Design, Mobility Transformation, 

Volkswagen Design asked what would the Golf of the year 2050 be like. The answer: There will not be a Golf anymore. There will not even be privately owned cars anymore. Starting from this disruptive and provocative response the concept explored what the Golf segment meant to previous generation to incorporate the idea into a newly developed business model and car design for Volkswagen of the year 2050. Volkswagen Golf 2050 rethinks the production, distribution, legislative framework and ultimately social relevance of a future car. Rather than continuing the industrial paradigms of styling and claiming growing market shares, the concept rethinks the business development to propose a Volkswagen car sharing company offering different flat rates providing and maintaining a small but widely used car fleet.

Car On Demand
︎︎︎ The car fleet consists of archetypical cars that can be flexibly rented depending on one’s momentary needs. Thus, the interior design needs to consider sanitary spaces shared by multiple users. In this scenario, a Golf flat rate would favor one to rent a Golf class sized car more than other classes.

Legislative Architecture
︎︎︎ Self-driving cars and a plethora of assistant systems minimize the risk of accidents to nearly zero. Thus, the safety architecture and legislative demands on a car will be changed drastically.

Volkswagen Car Parks
︎︎︎ The demand for a post-colonized city space demands a different storage organization of the car fleet mostly banned from public space parking.

A Mobile Factory
︎︎︎ The fleet not only meets the diversified model needs of the customers but also offers a diversified powering system ranging from renewable electricity, over hydrogen cells to algae fuel factories. The Golf model focuses on the integration of the latter for fuel production, lighting and materials. Thus, it brakes with the current aesthetic of the steel clad speed-form and offers a contemporary design.

Cooperation Partner
︎︎︎Volkswagen AG